Effect of Pharmaceutical Company Marketing toward Medical Student in Malaysia

Bachelor of Pharmacy students; BPharm ( USM ) 3rd year
Island College of Technology, Penang.

 

Objectives of the study :


i) To determine the extent or level of exposure of promotion by drug companies representatives towards medical students


ii) To assess attitude of medical students towards promotion by drug companies representatives.


iii) To compare level of exposure & attitude regarding promotion by drug companies among pre-clinical & clinical year medical students.

* 1.

Demographic Data

Gender

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* 2.

Age


* 3.

Race


* 4.

Name of Medical School


5.

Year of Study in the Medical School

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* 6.

Academic qualification before entry to medical school


7.

Do you have any parent(s) / sibling(s) who is a medical doctor ?

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8.

Approxiamate total parental income / per month

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9.

Extent or level of exposure DOMAIN

Since beginning of medical school, how many times have you ;

Received non-educational gift eg. mug / pen from a drug company sales reps?

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10.

Received free meal ie breakfast / lunch / dinner from a drug company sales reps?

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11.

Obtained a drug sample from a drug company sales reps?

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12.

Received educational gifts eg. textbooks / brochures / PDA pilot ( palm pilot ) / pocket antibiotic guidelines / journal reprint from a drug company sales reps?

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13.

Offered partial assistance of your medical course tuition fee from a drug company sales reps ?

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14.

Offered to attend a free seminar organized by a drug company?

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15.

Have the drug companies sponsored any event in the medical school ?

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16.

Attitude Domain

It is ethical for students to receive gifts from drug companies sales reps because it has low influence on students

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17.

*Brochures and drug company-sponsored materials are an appropriate source of medical information.

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Please give your reasons for your OPTION / ANSWER
18.

It is OK for drug companies to sponsor any events held in the medical faculty

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19.

It is OK for drug companies to offer financial assistance to students to pay their tuition fee because it will help them to focus on their studies and students have low income

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20.

*Receiving gifts from drug companies increases the chances that medical students will eventually prescribe the company’s drug.

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21.

Medical students must be AVOIDED from meeting with drug companies during their studies

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Please give your reasons for your OPTION / ANSWER
22.

The information regarding effectiveness of the drug provided by drug companies is always accurate & up to date.

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23.

Gifts given by the drug companies will affect your future prescribing behaviour & ability to practice evidence-based medicine.

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24.

Medical school should educate students & have a formal policy regarding the interaction with drug companies

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Please give your reasons for your OPTION / ANSWER
25.

Which of these gifts that you feel appropriate from the pharmaceutical industry? (You may choose / tick X more than one gift)

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26.

Open ended questions


Do you think that by having a policy regarding interaction with drug companies in your medical faculty, this will influence your belief about gifts promotion by drug companies ?
Why ?


27.

Many medical students believe that they have not been adequately trained about interacting with pharmaceutical representatives. Why ?


28.

Since medical students do not have the authority to prescribe yet, they may regard
themselves being free from reciprocal obligations to gift-giving pharmaceutical companies. What’s your opinion?


29.

What are the possible influences of pharmaceutical gifts to medical students?