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The Big 'Chick Lit' Survey - Calling All Chick Lit Readers!
*1.

Just to confirm, what is your gender? Please tick...

 Male
 Female
*2.

Which age group applies to you? Please tick...

 Under 18
 18-24
 25-34
 35-44
 45-54
 Over 55
*3.

What is your current position? Please tick the area that applies to you...

 I am employed
 I am unemployed
 I am currently on maternity leave
 I am a stay at home parent
 I am a student
Other, please state:
  4.

What factor do you like most about Chick Lit? You can tick more than one answer if necessary...

 Its light and easy to read
 The stories are funny and romantic
 It offers escapism from real life
 Its easy to relate to the characters
Other, please state:
  5.

What factor do you dislike most about Chick Lit? You can tick more than one answer if necessary...

 It lacks any real meaning or depth
 It prevents or diverts people from reading other literature
 It has a negative reputation that puts me off reading it
 It is a false representation of reality
 None of the above
Other, please state:
  6.

Bridget Jones has been credited by many people as having inspired or set the blueprints for the Chick Lit genre, would you agree with this? If not, who or what do you think did? Please tick...

 Yes
 No
 Not sure
Comment:
  7.

Some critics argue that the Chick Lit formula is boring and predictable. Would you agree with this? Please tick...

 Yes
 No
 Not Sure
  8.

What type of books do you most enjoy reading in your spare time? Please tick all that apply...

 Chick Lit
 Romance
 General Contemporary Fiction
 Classic Fiction
 Crime/Thriller
 Horror
 Sci-Fi/Fantasy
 Graphic Novels
 Autobiographies
 Other Non-Fiction
Other, please state:
  9.

On average, how many Chick Lit novels do you think you have read? Please tick...

 1 - 5
 6 - 10
 10 - 15
 16 - 20
 21+
  10.

Who is your favourite Chick Lit author? Please tick...

 Marian Keyes
 Sophie Kinsella
 Cecelia Ahern
 Jane Green
 Lauren Weisberger
 Candace Bushnell
 Helen Fielding
 Meg Cabot
 Adele Parks
 Freya North
Other, please state:
  11.

What do you like most about this author in particular? Please tick...

 Their wit and good humour
 Their narration/style of writing
 Their portrayal of characters
 The sheer imagination of the author
 The issues and themes they explore and challenge
Other, please state:
  12.

It can often be hard to categorise what is Chick Lit and what isn’t. Out of the following, which authors would you consider as Chick Lit writers? Please tick all that apply...

 Jill Mansell
 Jodi Piccolt
 Marian Keyes
 Jane Austen
 Candace Bushnell
 Nick Hornby
 Jilly Cooper
 None of the above
 Not Sure
  13.

Do you consider Chick Lit to be equal to other literary fiction? Please tick...

 Yes
 No
 Not Sure
  14.

Why do you think Chick Lit is successful? Please tick the factor you think is most important to its success...

 The clever market placement
 The bright girly cover designs
 The content of the novel
 The familiarity/relation to the characters
 The feel good aspect
 The escapism from real life
Other, please state:
  15.

Why do you think Chick Lit is criticised? Please tick the factor you think causes the most criticism...

 The novels are of low quality and show lack of depth and intellect
 The novels are predictable and lack originality
 Bright sparkly covers are hard to take seriously
 The issues covered are considered too trivial
 Some people tend to jump on the bandwagon and are quick to criticise because others are
 It would mean giving greater control and respect to women otherwise
Other, please state:
  16.

Are you embarrassed to admit to reading Chick Lit? Please tick...

 Yes, I feel that I would be mocked or looked down upon by others if I did
 Yes, but proud to admit it regardless
 Not sure, it would depend who I was speaking to
 No, not at all
  17.

Mills and Boon now offer readers a protective cover for their romance novels so that no one can tell what you are reading. Would you read Chick Lit in public? (On the bus, train etc) Please tick...

 Yes
 Maybe, but only if I thought I wouldnt bump into anyone I know
 No
  18.

Have you ever deliberately chosen a book to read on the train etc that you thought would make you look more impressive or intelligent? If yes, feel free to give an example...

 Yes
 No
Example:
  19.

Which factors are the most likely to influence your choice of book to read? Please tick the three answers that have the most affect on you...

 The Cover
 The Blurb
 Recommendation from a friend
 Customer book reviews (Amazon etc)
 Book reviews in magazines or newspapers
 Loyalty to a favourite author or publisher
Other, please state:
  20.

What is your favourite book? (Chick Lit or Non Chick Lit)

  21.

Have you read any Chick Lit sub-genres? If so, please state which (For example, Mommy Lit, Lad Lit, Fantasy Lit, Christian Lit or Ethnic Lit etc)

 Yes
 No
 Not Sure
Example:
  22.

Name 3 things you expect to find in a Chick Lit novel?

Number 1:
Number 2:
Number 3:
  23.

Do you think Chick Lit novels should always have a happy ending? Please tick

 Yes, I want to be cheered up, not left feeling miserable
 No, its best to keep you guessing, plus its more realistic that way
 Not sure, I would like there to be a happy ending but the not knowing helps prevent predictability
  24.

Do you think Chick Lit is a genre within its own right? Please tick...

 Yes, it works out with the boundaries of the traditional romance
 No, its just modern romantic fiction
 Not sure, I havent read enough Chick Lit or Romance novels to make a fair judgement
  25.

Just out of curiosity, where did you hear about this survey?

 By Email
Other, please state:
  26.

And lastly, are there any other comments you would like to make about Chick Lit? (And also a big thank you for completing this Survey!)


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