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Advertising Questionnaire
  1.

Age?

 16 and Under
 17-29
 30-40
 41-49
 50-60
 61+
  2.

Do you like adverts?

 Yes
 Theyre OK
 No
 I dont know
  3.

Do you have any favourite advert/s?

 Yes
 Not really
 No
 I dont know
 I don't pay that much attention to adverts
  4.

What kind of advert do you most prefer? Select as many as you wish.

 Simple
 Funny
 Repetitive
 Thought provoking
 Informative
 Creative
 None
Other, please enter:
  5.

What kind of advert do you dislike the most?

 Simple
 Funny
 Repetitive
 Thought provoking
 Informative
 Creative
 Don't know
Other, please enter:
  6.

What kind of advert do you think is most successful?

 Simple
 Funny
 Repetitive
 Thought provoking
 Informative
 Creative
 Don't know
Other, please enter:
  7.

Do you think advertising is artistic in anyway?

 Yes, very artistic
 Yes, to some extent
 No, not at all
 I dont know
Other, please enter:
  8.

Do you think advertising’s only purpose is to sell?

 Yes
 No
 I dont know
Other, please enter:
  9.

Do you consider creative adverts to be of higher quality than other adverts?

 Yes, more likely to buy the product
 Yes, more interesting
 No, less likely to buy product
 No, advertising is not creative
Other, please enter:
  10.

Do you own any merchandise (clothes, mugs, etc) that is branded by a consumer logo? (for example, Coca-Cola drinking glasses)

 Yes
 No
 I dont know
  11.

If you said yes to the previous question, please state which brands:

  12.

If you have any additional comments, please add them here:


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